When Hoegaarden was still spontaneously fermented

The brewery in the Bokrijk museum, with equipment originally from HoegaardenSpontaneous fermentation: magic words to anyone who loves wild, sour, aged beer full of brett, bugs and lactic acid. A method characterized by the fact that no yeast is actively added by the brewer. It’s mainly known for lambic, that wonderful Brussels beer which, after having aged for a few years, is used for making gueuze, faro and kriek. But what if I tell you that once there was another spontaneously fermented Belgian beer type, but one that was considerably different? One whose distant relative is still available on every corner in Belgium?

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Stella Artois: so is it a Christmas beer or not?

We need to talk about Stella Artois. This pilsener-type lager is the flagship beer of AB InBev, the world’s biggest brewery. A beer of which the makers want it to ooze quality, which is why in English-speaking country it was often advertised as ‘reassuringly expensive’. In Belgium itself, it has already lost its splendour long ago. Anyway, because every beer needs a marketing story (and because lager has become such a bland product), for Stella they will often tell you that it originally was a Christmas beer, when it was introduced in 1926. But was it?
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