Yesterday I met Belgian beer writer Luc de Raedemaeker, who proudly showed me his new ‘Belgian Beer book’, an enormous book with lots of nice photographs. I congratulated him on this remarkable effort, then I opened it and the first thing I read was: ‘Duke John of Brabant, also called Jan Primus…’ Noooo! Are people still repeating this nonsense? So for the last time, after I already told my Dutch-speaking readers: why John of Brabant wasn’t a beer god.

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You may have noticed him on the European mainland: the legendary beer king Gambrinus. Omnipresent in German pubs, Dutch beer labels, Czech advertising posters, and so on. A jolly bearded guy, crown on his head, beer in his hand. A ‘Santa Claus of beer’ if you like. But where does he come from? Was he once a real person, like duke John I of Brabant, as is often claimed?

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