Lager is doomed

H41 - Will lager free itself of its cheap Schultenbräu image?It has arrived: when I walked through the sunny historic centre of Utrecht this morning, my eye was caught by some big pub windows announcing the ‘Limited H41 Lager Explorations’. The new Heineken beer had reached my town. ‘Specially brewed with a rare yeast from Patagonia’. And all I could think of was: New Coke.

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When Lager came to Holland

Heineken's bier - Het meest getaptIn the 19th century, one of the most important changes in brewing took place, in Holland just like in the rest of the world: the advent of lager. It meant completely new ways of producing beer, but also new ways of running breweries.

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