Saddened by the emptiness its passing leaves in our lives, but deeply thankful for all the great moments we  shared together, and shocked that the end was more sudden than we expected, we now say goodbye to… Wieckse Witte. The Heineken brewery is killing it off. In September 2021 this white beer will disappear from the Dutch market. It has reached the respectable age of 31, a quiet funeral service will be held. In short, it’s time to look back on the life of a beer that may be a symbol of a specific era in Dutch beer history.

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It has arrived: when I walked through the sunny historic centre of Utrecht this morning, my eye was caught by some big pub windows announcing the ‘Limited H41 Lager Explorations’. The new Heineken beer had reached my town. ‘Specially brewed with a rare yeast from Patagonia’. And all I could think of was: New Coke.

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In the 19th century, one of the most important changes in brewing took place, in Holland just like in the rest of the world: the advent of lager. It meant completely new ways of producing beer, but also new ways of running breweries.

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