When Stella Artois made a ‘Special Dutch’ version for a country that didn’t like the taste of beer

Stella Artois 'Special Dutch': a 'punchy' lager that wasn't that punchy.Back in the 1970s, the Leuven-based Artois brewery was at the top of its game in Belgium: in 1974 it churned out no less than 4 million hectolitres of its Stella Artois lager. All over Belgium, people ordered a Stella at the bar, because in the eyes of the average Belgian that equalled ‘ordering good beer’. There were some exports to France and in the UK it started to catch on. No doubt Holland was longing for it as well. Or so the people at Artois thought. (more…)


Stella Artois: so is it a Christmas beer or not?

We need to talk about Stella Artois. This pilsener-type lager is the flagship beer of AB InBev, the world’s biggest brewery. A beer of which the makers want it to ooze quality, which is why in English-speaking country it was often advertised as ‘reassuringly expensive’. In Belgium itself, it has already lost its splendour long ago. Anyway, because every beer needs a marketing story (and because lager has become such a bland product), for Stella they will often tell you that it originally was a Christmas beer, when it was introduced in 1926. But was it?
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