When Stella Artois made a ‘Special Dutch’ version for a country that didn’t like the taste of beer

Stella Artois 'Special Dutch': a 'punchy' lager that wasn't that punchy.Back in the 1970s, the Leuven-based Artois brewery was at the top of its game in Belgium: in 1974 it churned out no less than 4 million hectolitres of its Stella Artois lager. All over Belgium, people ordered a Stella at the bar, because in the eyes of the average Belgian that equalled ‘ordering good beer’. There were some exports to France and in the UK it started to catch on. No doubt Holland was longing for it as well. Or so the people at Artois thought. (more…)


Stella Artois: so is it a Christmas beer or not?

We need to talk about Stella Artois. This pilsener-type lager is the flagship beer of AB InBev, the world’s biggest brewery. A beer of which the makers want it to ooze quality, which is why in English-speaking country it was often advertised as ‘reassuringly expensive’. In Belgium itself, it has already lost its splendour long ago. Anyway, because every beer needs a marketing story (and because lager has become such a bland product), for Stella they will often tell you that it originally was a Christmas beer, when it was introduced in 1926. But was it?
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What is Holland’s oldest beer?

Bierreclamemuseum Breda - Beer coastersSometimes a question pops up in your head which makes you think: why has no-one asked it before? Like: what is the oldest beer in The Netherlands still in existence? All this time I have been talking about ‘lost beers’, but what beers actually didn’t go lost? Beers where you can draw a straight line between their origin and today? The answer comes from 1872, and it is surprising, but also nicely appropriate for this time of the year…

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Lager is doomed

H41 - Will lager free itself of its cheap Schultenbräu image?It has arrived: when I walked through the sunny historic centre of Utrecht this morning, my eye was caught by some big pub windows announcing the ‘Limited H41 Lager Explorations’. The new Heineken beer had reached my town. ‘Specially brewed with a rare yeast from Patagonia’. And all I could think of was: New Coke.

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When Lager came to Holland

Heineken's bier - Het meest getaptIn the 19th century, one of the most important changes in brewing took place, in Holland just like in the rest of the world: the advent of lager. It meant completely new ways of producing beer, but also new ways of running breweries.

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