We need to talk about Stella Artois. This pilsener-type lager is the flagship beer of AB InBev, the world’s biggest brewery. A beer of which the makers want it to ooze quality, which is why in English-speaking country it was often advertised as ‘reassuringly expensive’. In Belgium itself, it has already lost its splendour long ago. Anyway, because every beer needs a marketing story (and because lager has become such a bland product), for Stella they will often tell you that it originally was a Christmas beer, when it was introduced in 1926. But was it?